Here’s the thing: your website is usually the first space a potential client walks into. And just like a home, it quietly tells them everything about how you work. So, let’s do a walk-through. If you nod along to three or more of these, it might be time for a renovation.

1. Your best work isn’t on it

You’ve completed some amazing projects in the last year or two — the ones you’re actually proud of — and they’re sitting on your Instagram feed. If your website shows work that no longer represents your level, it’s underselling you every single day.

2. It looks nothing like your interiors

Your projects are calm, considered and layered. Your website is cluttered, cramped and shouting in three different fonts. When a referral lands on your site and it doesn’t match the work they were told about, doubt creeps in. Your website should feel like walking into one of your rooms.

3. You apologise for it

“Excuse the website, it’s a bit old!” If you’ve ever said this to a potential client — in an email, on a call, at a dinner party — that’s not a small thing. You already know it’s not working.

4. It’s hard to look at on a phone

More than 52.27% of website traffic now comes from mobile (source) — and for interior designers, it’s likely even higher, because your dream clients are finding you through Instagram and Pinterest, phone in hand. Google notices too: with mobile-first indexing, it ranks your site based on the mobile version, not the desktop one (source). If your site looks stunning on a big screen but squished on a phone, you’re losing clients and rankings at the same time. It’s a big part of why I build on Showit — you can design a fully custom mobile version rather than a shrunk-down afterthought, and every Showit website template we design is done so with mobile as the priority.

5. Enquiries come from everywhere except your website

Referrals, Instagram, that one client who tells everyone about you — wonderful. But if your website never sends you an enquiry, it isn’t pulling its weight. A good website turns the people quietly researching you into people booking a consultation.

6. Updating it fills you with dread

Adding a new project shouldn’t require a computer science degree or a strongly worded email to a developer you haven’t spoken to since 2022. If your site is too hard to update, it won’t get updated. And then we’re back at sign number one. Showit is the easiest website platform to use when it comes to updating any part of your website.

7. Your business has evolved. Your website hasn’t.

Maybe you started with styling and now you’re running full renovations. Maybe your prices, your process and your ideal client have all levelled up. If your website still describes the studio you were three years ago, it’s attracting the clients you’ve outgrown.

The good news: this renovation is easy and won’t take months

A website refresh doesn’t have to mean a five-figure custom build and a six-month timeline. The Maeten Collections include everything you need to launch your website  in a week — and all of them are designed exclusively for interior designers — You’ll get the fully designed website template, comprehensive style guide, copywriting guide, SEO guide and launch checklist, all delivered instantly.

Ready for a website as considered as your interiors? Explore the Maeten Collections and find the one that feels like yours.